Are you still treating influencer marketing like art… when it’s actually a science? On this 193rd episode of The E-Comm Show, Andrew Maff interviews William Gasner, CMO of Stack Influence, a platform bringing structure, scale, and sanity back to influencer marketing.

In a world where UGC is everything and ROI is harder than ever to measure, William breaks down how Stack Influence is solving one of the biggest problems brands face today: how to do influencer product seeding at scale, without getting burned. If you're trying to grow on Amazon, Walmart, or your own DTC site, William shares how to drive algorithmic lift, generate authentic UGC, and build influencer funnels that don’t stop working just because the campaign ends.

What You’ll Learn:

• Why influencer seeding is still the best way to generate authentic UGC that converts
• How Stack Influence prevents product theft and drives real accountability
• The secret to driving algorithmic lift on Amazon using external traffic
• Why range > risk when testing influencers—and how to avoid common traps
• How to build long-tail momentum from campaigns that keep working after they end
• Why building a creator community is the real moat in 2025 influencer strategy
• Why brands who “test small” often kill campaigns too early to see results

Watch the full episode below, or visit TheEcommShow.com for more.

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